Virtually Made Entertainment

Virtually Made

Business Plan

Executive Summary

To enrich the lives of others through community engagement and entertaining content
The Vision
Virtually Made is a global entertainment company that leverages the legacy of iconic brands and the transformative power of blockchain technologies to create unparalleled experiences for both fans and creatives.

The rise of the internet revolutionized the way entertainment is consumed - from Blockbuster to Netflix, arcades to online gaming, CD’s to Spotify playlists, board games to Jackbox entertainment, and the list goes on.

Consumer expectations have evolved

When we want something, we want it now, including entertainment. The result, the ability to escape from reality at any moment, at any time, in any place, from the palm of our hands. Who says disruption is bad?

Executive Summary

Total Addressable Market (TAM)

Virtually Made is disrupting a 2.5 Trillion dollar industry

Equitable
Entertainment
The entertainment industry spends ~450 Billion dollars in intermediary fees. By streamlining processes and sourcing talent from our community of creators, Virtually Made aims to reduce overhead while increasing equity for participants of our ecosystem. This is accomplished with our decentralized production company providing a gig economy for the ideation, execution and distribution of content, products and services.

Total Addressable Market
$450 Billion - 20% of the total revenue in the entertainment industry is tied to intermediaries

Serviceable Addressable Market
$135 Billion - 30% of the total addressable market (TAM) encompasses digital content creation, royalty, publishing, and sync licensing fees.

Serviceable Obtainable Market
$34 Billion - 25% of the serviceable market (SAM) represents the music industry and Talent Management.

TAM

Why Entertainment?

Leveraging traditional markets to prop up digital assets

Sustainable Business
Model
Most NFT projects are dependent on funds raising and exposure from a limited NFT consumer base. These consumers are typically attracted to unfavorable business practices such as ponzinomics, unsustainable hype, and legal compliance risk. While these tactics may work in the short-term, they will likely fail over time, unless there are alternative revenue models.
Value Funnel

Why NFTs?

Disrupting the status quo of traditional entertainment

Own Your
Entertainment
Smart Contracts provide the automation and programmability that makes NFTs secure, transparent, and adaptable to various use cases in the digital asset space. Virtually Made leverages NFTs to alter traditional entertainment models by providing additional revenue streams, automated royalties, and access to a growing global community.
Eliminating Unnecessary Intermediaries
With the power of Smart Contracts, Virtually Made can code royalties into creator content, eliminating unnecessary parties such as brokers, agents, dealers, wholesalers, and retailers. This will reduce the overall COGS for VM, which leads to reduced margins for creators, fair compensation for collectors, and cost savings for Virtually Made.
Additional Revenue Streams
Unlike traditional physical assets, digital assets will be trackable through blockchain technology, opening up additional opportunities for creators to monetize their intellectual property. Examples include character licensing, aftermarket sales, and digital collectables.
Community Engagement
NFTs can better connect fans to their favorite creators with token gated access to exclusive content such as events, media, and merch. In addition, rewards can be given through NFTs which can incentivize early engagement, increase audience size, and promote retention rates.
Equitable Opportunities
Through smart contracts, NFTs provide creators with direct compensation, global exposure, and continuous revenue. Collectors benefit from direct interactions, inclusive access, and the potential for asset appreciation.

Dynamic NFTs?

Imagine an NFT that can be customized and altered to reflect your mood, style, and individuality

Own Your
Entertainment
Virtually Made leverages Dynamic NFTs, so your character is ever-evolving. This will be accomplished through the VM customization portal with trait alterations. Alterations will be unlocked through achievements, special events, and $Greens. Alterations made to your NFTs will be applied on-chain to reward participation within the VM ecosystem. Express Yourself!
Dynamic NFTs

Monetize Your
NFTs

Establish ownership over assets to use as part of your NFTs branding and content generation kits

Evolving
Character Licenses
We wanted to create a system that rewards holders with a long-term mindset: the OGs, the HODLers and creators. We know NFTs nowadays are often actively traded because there is no real use case for the NFT, other than to trade. We at Virtually Made, as a decentralized production company, wish to elevate the space and create a sustainable ecosystem based on long term-value. These evolving IP licenses are integral to that goal.

Virtually Made is an entertainment company with the primary goal to create a comprehensive ecosystem encompassing multiple brands, products, production pipelines and services. A key tenant of Virtually Made is to empower NFT holders, allowing them to capitalize on the Virtually Made Characters that they own and to monetize their investments. VM offers all holders “evolving” IP licenses. The idea is that as you get to do more with your NFT as you continue to stake and HODL your NFTs. This includes earning royalties and building a business based on the NFT’s likeness.

Dynamic NFTs

Intellectual
Property

Building and growing while continuously moving forward

Scalable
Utility
Virtually Made provides the foundations for raising brand awareness in the Web3 space by creating blockchain technologies and connecting communities. When a brand is created it has access to technology and partnerships from predecessors. Each brand will spawn new technology which can then be applied to preceding brands.

In the creation of each new brand, there is an integration between previously built technology and new innovations. This will give our brands an edge over the competition by providing a larger baseline of utility upon the launch of any new IP. This means that Virtually Made brands will scale in a one-to-many fashion. Leveraging proven strengths and creating new solutions that are applicable and adaptable across the entire VM brand portfolio.

Dynamic NFTs

The Characters

Veggiemates

No humans. No animals. Only Veggies, Junkies, and the never ending fight for survival.
The year is 3021. It's a post-apocalyptic world, and all that's remaining are the Veggiemates and Junkies. For many centuries, the two factions have been at war in a fight for survival. Only one may win! Whose side are you on?

Veggiemates features a cast of unique food-based characters. At its core, Veggiamtes represents the battle between healthy and unhealthy choices. Through the Veggiemates we can tell a range of fun and engaging stories such as action packed thrillers with the Veggilantes who are uprising to challenge the rule of the Junkies and their malicious Crumb Syndicate or our cute "it" couple Popo & Carrot who grow their love for one another, highlighting the fun dynamics of relationships.

Dynamic NFTs

GOOFS World

Celebrating what makes us unique - leveraging our collective talents and experience to produce fun.
Goofs produces fun and engaging content such as comics, games, animations and music. In doing so, we promote our brands while empowering our community to contribute to the Virtually Made ecosystem through our Decentralized Production Company model.

GOOFS is more than a community; it's a family that rallies together, supporting one another through thick and thin. GOOFS are diverse, inclusive, and celebrate each other’s unique journey and achievements. When you join GOOFS, you become a part of a pack, a movement to embrace and promote self-expression. GOOFS leverage our unique individual experiences as a collective to create, produce, distribute and monetize compelling content, products, merchandise and services.

Goofs

Products &
Examples

Virtually Made
Labs

Bringing exposure to all Virtually Made brands through entertaining content
VM’s suite of blockchain-based solutions aims to reimagine how the entertainment industry functions. We accomplish this by leveraging our ecosystem and community to expedite the creation, distribution and monetization of content, products and merchandise.

VM Labs produces both in-house and community sourced content featuring VM characters. The goal is to promote the VM brands through storytelling and imagery. By bringing our characters to life, we help grow exposure to all characters that live within the VM ecosystem.

We will empower our community to create content by providing technology such as profile picture builders, meme generators, and more. We will also leverage talent from within our community from various artists, animators, and storytellers.

With a global community, we will source talent from all around the world, enabling creators to make a living doing what they love. We believe in a future where we can co-create entertainment together in a more fair and transparent manner by leveraging blockchain technologies.

Dynamic NFTs

Product Example:

Transcend Web3 and unite the world through entertainment
A story of a couple in love. Sharing happiness and joy with the world through relatable experiences. A satirical glimpse into a relationship. From funny pranks to frantic debates. Popo and Carrot aim to highlight common relationship scenarios through relatable humor expressed through an adorable couple.

VM Music:

Using blockchain technology to enhance Production, Distribution, Promotion, and Marketing
As technology has evolved, so has the landscape of music consumption. Virtually Made embraces these shifts by guiding artists onto current digital streaming platforms and emerging blockchain-based platforms, bridging the music industry’s past and future.
Let Creators Create
Most artists could care less about the administrative work and the bureaucracy included with monetizing their content. Therefore most artists opt for a traditional career simply because being a musician doesn’t typically pay the bills in today’s world
Distribution

At Virtually Made we believe in enabling talent by removing barriers, allowing artists to spend more time doing what they love. By leveraging 20+ years of experience working with the largest traditional media companies in the industry, the VM team is armed with the best practices and partnerships necessary to help incubate artists from the ground up. This gives creators the ability to focus on their craft instead of worrying about monetization strategies.

VM simplifies the creative process by providing a one-stop-shop for artists

VM will leverage legacy media outlets as well as blockchain platforms to help distribute and market content. While most of these platforms are available for individuals to publish content, they are cumbersome, overly technical, and complicated. Especially when it comes to blockchain, most artists could care less about tokenomics or even the blockchain itself. Virtually Made simplifies this process by aggregating these platforms to a single point of contact, so artists can spend less time managing their business and more time creating art.

VM Music
Product Example:

Combining years of experience with modern technology
Lofi hip-hop music created by recording artist Paul Thomas from the Multi-Platinum band Good Charlotte. Sain’t Paul makes music and videos to enhance your focus using an eclectic blend of darkness, serenity, and surreal imagery.

VM Live:

Providing a place where communities merge and creators shine.
Our commitment to revolutionizing entertainment extends to our live events, where we bring the Virtually Made experience to life in captivating ways. We believe in the power of immersive events to connect communities and showcase the creative potential of Web3

VM Live
Product Example:

Farmers Market is an experience that showcases the power of community growing together
The Farmers Market is one of our flagship events. A groundbreaking convention hosted within the Future Fest metaverse. It's a digital wonderland featuring multiple stages with live music performances, immersive play spaces, art galleries, and engaging interviews with prominent attendees on our main stage.

A Day of Festivities
We bring communities together. Connecting people who might have not met otherwise, due to the friction of borders, proximity, and tribalism. We do this by providing a virtual day of entertainment, which includes concerts, art galleries, and interviews. The goal is to have everyone be in one place at one time by providing a memorable experience

Projects from all chains will be invited to set up virtual booths where they can market their services, whether they're marketing NFTs, merchandise, physical art, or tokens. The Farmers Market is an entertaining and engaging place for the community to gather while interacting with some of the largest names in the crypto space. Partnering with FutureFest and Ugly Bros Studios, we are able to bring the Farmer’s Market to the metaverse, allowing participants to play in the character model of their favorite NFT projects

Monetization Through Innovation
We've innovatively monetized our Farmers Market event through a blend of Web2 sponsorships, premium vendor booth packages, and the sale of exclusive collectibles directly to consumers within the platform. This approach ensures that our community can actively participate and contribute to the event while supporting the Virtually Made ecosystem.

VM Arcade:

To enrich the lives of others through community engagement and entertaining content
Introducing the Arcade, a vibrant part of our entertainment universe bridging audiences between web2 and web3. The Arcade enables us to engage our fans with compelling content starring a diverse roster of characters, welcoming players of all levels to dive into fun-filled adventures.

VM Arcade
Product Example:

Bazooka Broc introduces Web2 audiences to the VeggieMates brand, while rewarding VM NFT collectors for their achievements
Bazooka Broc is a thrilling roguelike adventure where our hero battles the notorious Crumb Syndicate. Armed with his trusted Bazooka, Broc will blow up anything that gets in his way… especially those rotten Junkies!

Summary:

Elevating Entertainment Through Virtually Made
Virtually Made Entertainment stands at the forefront of a groundbreaking evolution in the world of entertainment. We are more than just a company; we are a movement, a community, and a vision for a future where entertainment transcends boundaries and connects people in unprecedented ways.

Conclusion
Our commitment to revolutionizing entertainment through web3 technology is unwavering. We have demonstrated our dedication by hosting immersive events like the Farmers Market within the Future Fest metaverse, where the possibilities are limitless, and the boundaries of creativity are pushed to new horizons.

At Virtually Made, we're not content with the status quo. We thrive on innovation, transparency, and inclusivity. Our NFTs, smart contracts, and evolving IP licenses empower creators and fans alike. We believe in eliminating unnecessary intermediaries, rewarding contributions, and fostering a sense of belonging within our community.

Our financial projections reflect a future filled with growth, opportunity, and sustainability. As we continue to connect communities, empower creators, and enhance the entertainment industry, the potential for Virtually Made knows no bounds.

We invite you to be part of our journey, to explore the limitless possibilities of Web3 entertainment, and to join us in creating a world where entertainment is not just consumed but experienced, cherished, and shared.

Thank you for considering Virtually Made Entertainment. Together, we will elevate entertainment to new heights - one blockchain at a time.

Let’s Grow Together!